JSX Redesign

Identity and experience design

JSX is an independent regional airline in the United States that describes itself as a “hop-on jet service” offering short-haul flights between and within Arizona, California, Florida, Nevada, Texas, and Utah. JSX targets time-sensitive travelers who seek an experience better than that of traditional low-cost flights but not as expensive. The newly redesigned JSX brand will hope to increase awareness by empowering our customers and welcoming them to the ideal flying experience.

The logo is inspired by the two major forms of a plane, the wings and tail rudder.

Logomark

Construction

Plane Livery

In-flight Experience

Environmental

The JSX lounge is constructed with a balance of rest and work areas. The color palette is used dominantly throughout the furniture, walls, desks, and kiosks.

For contact-less and faster boarding, this kiosk simply scans the code of the boarding pass to check-in.

In the center stands a flight information screen where customers can see upcoming flights and boarding times.

Boarding Pass

Luggage Tag

Mobile App

Website

The website is redesigned to be more welcoming with simple and clear navigation. Below the booking section is a special offers section, showcasing a selection of JSX's destinations.

Special Thanks:
Monica Schlaug, Gerardo Herrera, Oliver Lo, Wayne Hunt

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