Joby Electric Skies Tour

Identity, motion, and campaign design

Identity and campaign design for Electric Skies, Joby’s 2026 US Barnstorming Tour, timed with the country’s 250th anniversary. Each tour stop is built around a public demonstration flight, followed by a teaser, a long-form film, and small-scale event design. Working with the entire marcom team, I designed the wordmark and the complete motion identity system.

San Francisco

Every tour stop gets a teaser and a long-form film. I developed the motion graphics for all of them alongside the content capture team.

livestream

With the data visualization, content, and IT teams, I built the livestream run of show and the software that drives its motion graphics live.

New York

Texas

identity system

Construction of the Electric Skies wordmark: the L of Electric drops into the K of Skies as a bolt, set on a 9° slant and cut at 41°; the small Joby logo’s clearspace box lands on the cap line of Electric

The wordmark comes straight from the name: the L in Electric drops into the K in Skies as a custom bolt ligature. Its 9° slant carries through the motion identity, setting the angle of every transition and tying the system together.

colors

Joby Blue
#007AE5Navy
#1C3F99Light Blue
#7CC3FFJoby Red
#E64839Off-White
#F5F4DFOff-Black
#0E1620

promotional

Electric Skies postcards: the tour poster on the front, the US tour map on the back

merchandise

The Electric Skies tour shirt, back print
The Electric Skies tour shirt, front chest lockup

Marcom
May Kodama, Riley Mehl, Oliver Walker-Jones, Hunter Deuel, Eric Adams, Max Goldstein, Chris Gervang, Adam Krebs, Melanie Knobel, Rebecca Reeder, Serena Mappa, Christine Theodorou

Air Taxi Systems
Eric Mueller, Christabelle Bosson, Tom Prevot

Wolfhead
Travis Geske, Matthew Goodhue

Illusia Agency
Jack Masella, Frank Bonilla, Nolan Maraziti