Joby Marcom AI Suite

Internal AI tools for brand, motion, and events

I lead the development of seven internal, vibe-coded apps: Joby Motion, Objects, Spaces, Email, Badges, Shirts, and the Joby Design Skill. Each one replaces a workflow that was repetitive and inefficient. Every design started by hand; AI turns that workflow into a templated system, allowing for faster turnarounds while maintaining brand consistency.

Joby Motion

Motion graphics that used to be hand-animated in After Effects are now generated from code, so every animation is procedural and editable in real time. A Premiere Pro plugin puts the same motion graphics natively on the editors’ timelines, allowing them to build titles, transitions, and endcards themselves.

Joby Design

Our complete visual brand system, encoded as a skill anyone at Joby can use with their AI of choice. A companion app visualizes every markdown file, so you can see how all the pieces fit together. On the brand design team, every project now starts with the skill, which gives us quick explorations as a starting point.

Joby Objects

A shared library of Joby 3D models, from water bottles to the aircraft itself, light enough for anyone to use without a 3D background. It includes a built-in livery painter for the Joby Aircraft and mockup tools for quick visualizations.

Joby Spaces

A first-of-its-kind event planning tool built on the Joby Objects 3D library. The events team now has the ability to fully plan out a physical space before production.

Joby Email, Badges, Shirts

Joby Email: an event invitation being edited, with its sections and event details beside the preview
Joby Badges: a name badge generated from a few inputs
Joby Shirts: front and back of a team shirt in Joby navy

Tools that let anyone at Joby create on-brand emails, badges, and shirts, with little oversight from the brand design team.

in use

Water bottle ad: Bring a little lift, two Joby bottles held up against Joby blue and orange
Water bottle ad on cream with blue and orange stripes
Two hands toasting the white and black Joby water bottles against a blue sky

Paired with image models, the skill helped launch our new water bottles, with campaign imagery that stays on brand while expanding the design language.

A program update deck before and after the skill reskinned it on brand
A holiday food drive flyer before and after, with its illustrations recolored
The internal merch store before and after its redesign

Hand Claude or ChatGPT a deck or flyer from any team and the skill reskins it on brand, even recoloring the original illustrations. Connected to Shopify, Claude helped us redesign our internal merch store in a matter of hours.

Special Thanks
May Kodama, Riley Mehl, Emmet Ceccanti, David Fischer, Martin Rauber, Dominik Mueller, Adam Krebs, Chris Gervang, Himani Manjunath, Angel Oliva, Gavin Betterley