Joby NYSE Billboard

Times Square Billboard

Lead designer for Joby’s NYSE billboard takeover in Times Square. Working with the product and industrial design teams, I built a 3D anamorphic illusion that makes the Joby Aircraft appear to fly out of the screen and into the streets of New York.

→ Instagram Reel

Final delivery is a flat re-projection of the perspective render, built to be played on the curved billboard. Viewed flat, the image is heavily distorted, and the illusion only resolves in person. With Gemini’s help, I wrote a Blender Python script that converts the perspective render to the flat UV output automatically.

Looking up at the Joby billboard on the corner of Times Square, the S4 leaving the screen

Marcom
May Kodama, Riley Mehl, Oliver Walker-Jones, Hunter Deuel, Eric Adams, Max Goldstein, Adam Krebs

Industrial Design
David Fischer, Philipp Haban

Wolfhead
Travis Geske, Matthew Goodhue

NYSE
Abby Cunningham, Alex Politeo, Ali Perry, Ivonne Romeo, Jamie Williams, Peter Asch, Scott Bishop