Dr. Teal’s Redesign

Identity, packaging, and motion design

The reimagined Dr. Teal’s is an online personal care product line that is fully customizable and is individually formulated. These products are made specifically for the user. It matches specific skin and hair types, skin conditions, preferences in ingredients, and personal goals. Customers can customize the packaging with a selection of recycled plastic materials, ceramics, as well as different paints of aluminum. Labels are also personalized with the ingredient selections and color-coded with the ingredient selection.

→ Pentawards 2023 Gold
→ Graphis New Talent Awards 2023, Silver
→ Type Trends Lookbook 2023
→ ADC Young Ones 2023, Bronze Cube
→ Featured on The Dieline (5/19/22)

Logomark

The logo is inspired by the customizable and personalization of the brand concept. The vertical lockup has a secondary tagline of “for you,” showing how the products are customized and made for you.

Materials

Dr. Teal's packaging material palette of recycled plastic, ceramic, and aluminum
PLASTICIET recycled plastic sheets with terrazzo-like patterns
Recycled plastic terrazzo texture detail
Recycled plastic swatch in mixed speckled colors

The main material used is recycled plastic from PLASTICIET which is a Dutch startup that recycles plastic to make materials that mimic terrazzo stone. The material is made from a combination of shredded plastic and melted plastic formed together. This makes what was once a single-use plastic into something that not only looks beautiful but is reusable and adds to the sustainability of the packaging.

Digital Renderings

Full Dr. Teal's product lineup rendered in recycled plastic packaging

Products are reimagined with sustainable alternatives such as dissolvable body wash, solid bars, and metal deodorant case.

Dr. Teal's product family grouped together
Dissolvable body wash bottle render
Body wash bottles in customizable materials
Shampoo bottle with personalized label
Moisturizer jar in recycled plastic
Bath bombs packaging render
Refillable metal deodorant case render

Label Design

Dr. Teal's personalized label system overview
Bellyband label showing the ingredient color inside
Embossed logo on the bellyband front

The bellybands show the color of the ingredient on the inside when you take it off. Additionally, the logo is embossed on the front side.

Flat label artwork lineup with personalized top panels

The top panel features a “personalized section” that includes the customer’s name, their selections, refill cycle, and material selections.

Refills

Refill paper boxes with color-coded patterns

Refills come in a paper box, similar to the deodorant. The patterns mimic the packaging material and it changes color based on the ingredient selection.

Shipper Box

Dr. Teal's shipper box closed
Shipper box graphics detail
Opened shipper box with translucent recap sheet on top

On top of the products, there is a translucent sheet that recaps the selections made on the website.

Website

Product purchase page with ingredient and material customization
Redesigned Dr. Teal's homepage
Homepage section highlighting customization

The website is redesigned to showcase the customization of the products. The product purchase page allows the user to customize the ingredients and materials.

Process

Blender viewport with the packaging scene in progress
Blender shading setup for the recycled plastic material

3D Modeling, Texturing, and Animation in Blender 3.1

Special Thanks:
Andrew Gibbs, Jessica Deseo, Dan Hoy, Gerardo Herrera