Nike Men’s Segmentation

Spatial experience identity

Nike Men’s Segmentation was a research-driven storytelling installation created by Nike Consumer Insights in collaboration with INDUSTRY. The installation was held at Nike World HQ as a part of a broader initiative to share qualitative and quantitative findings around male consumer behaviors, values, and motivations.

As a member of this project, I contributed to the design of the graphic panels, wayfinding, and overall spatial layout. I also handled 3D modeling and rendering to support concept development and visualization. In the final stages, I assisted with physical production and helped set up the space on-site.

Segment sandwich-board graphic, first of four panels
Segment sandwich-board graphic, second panel
Segment sandwich-board graphic, third panel
Segment sandwich-board graphic, fourth panel
Render of the installation entrance at Nike World HQ
Render of graphic panels along the gallery wall
Render of a segment display vignette
Overview render of the installation space
Render of the central exhibit area
Spatial layout study of the installation
Render of the wayfinding graphics
Render of a storytelling wall
Render of the exhibit corridor
Render of a graphic panel detail
Render of the display walls
Render of the closing area of the installation
Locker graphic concept for the installation
Nike Men’s Segmentation title graphic
Graphic panels installed on-site
Wayfinding graphics going up during setup
The installation space during setup at Nike World HQ
Printed panel being installed
Detail of an installed graphic panel
Physical production of the graphic panels
Finished segment board on-site