Nike Forward

Webinar launch event

The Nike Forward Event was hosted by Nike in collaboration with INDUSTRY, at Nike World HQ. This project is a digital media pre-brief on Nike Forward, a revolutionary new platform that accelerates innovation and reduces environmental impact while serving the future of athletes and sports. The pre-brief aims to simplify the science behind Nike Forward and provide a deeper understanding of the innovation journey.

As a member of this project, I helped create the 2D animations of the grid, icons, and typography for the background videos. Luckily enough, I was also one of the model actors for the slow motion B-roll footage!

One of the ways we were able to simplify the product innovations was to contain the information into a grid. The grid, iconography, and typographic elements are also animated to make the information more approachable.

Key product innovations in sustainability are animated according to their states of matter: Gas dissolves, water washes away, and plastics explode.

How to Care Animation

Additionally, an illustrative animation was created to educate on how to take care of the product.

Set Design

Special Thanks:

Sofia Villarreal, Robb Hunter, Kenneth Weigelt, Alissa Wang, Jez Sun, Audrey Meschter, Christine Carraro, Sabrina Taylor, Connor Limbocker, and others from INDUSTRY and Nike.

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