Noctua redesigned packaging hero

Noctua Redesign

Identity, packaging, and experience design

Complete packaging rebrand of Noctua, a manufacturer of computer fans for PC-building enthusiasts. The newly redesigned brand evolves the enthusiast market by embracing sustainability and technological innovation in packaging and communication. It also allows users to enjoy a more intuitive building experience through functional and efficient design.

→ Pentawards 2023 Silver
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Logomark

The logo mimics the circular forms of the fan and the letter N. Noctua’s current brand equity of the owl is also kept throughout the color story.

Packaging Concept

Noctua cardboard stacking packaging concept

Cardboard stacking is used for both fitting and protection. Each layer can be designed in a unique shape to fit complex forms while being 100% compostable.

Packaging Lineup

Noctua packaging lineup
Noctua fan box opened
Noctua fan box unboxing

The simple lid design allows for convenience in the opening ceremony. The accessories come out one at a time, with the iconography labeled for identification.

Noctua packaging layer detail
Noctua accessory tray
Noctua accessory iconography
Noctua cardboard fitting detail
Noctua thermal paste envelope
Noctua thermal paste sachets
Noctua thermal paste packaging opened

Instead of single-use plastic syringes, the thermal paste is redesigned in a paper envelope that holds the product in individual paper sachets.

Graphic Application

Noctua redesigned graphic system
Noctua redesigned label system

The redesigned label system makes it easier for the consumer to read. Technical information is contained into individual boxes that are paired with simplified illustrations.

Graphic Application

Noctua packaging render
Noctua fan box render
Noctua box graphics render
Noctua packaging family render
Noctua label detail render
Noctua box side render
Noctua packaging lineup render

Retail Display

Noctua retail display
Noctua wall-mounted retail demo
Noctua retail graphics

The retail space is redesigned with wall-mounted computers and graphics highlighting key features to help customers better understand the products.

Mobile App

Noctua mobile app screens
Noctua app AR installation guide
Noctua app compatibility checklist

The app is designed as both an installation guide and a compatibility checklist. Product installation can be completed with an AR guide.

Process

Noctua prototyping process
Noctua cardboard prototype
Noctua 3D-printed badge
Noctua hand-painted badge
Kongsberg precision cutting
Kongsberg cutting the cardboard layers

The cardboard stacking concept was achieved through precision cutting on the Kongsberg machine.

Noctua print production
Noctua label printing
Noctua print trimming
Noctua assembled prints

The souvenir badge was 3D-printed with resin and hand painted with acrylic gouache.

Noctua digital corrugation study
Noctua Blender geometry nodes setup

Geometry Nodes was used in Blender 3.3 to generate cardboard corrugation as mesh.

Special Thanks:
Gerardo Herrera, Paula Hansanugrum
Camera & 3D Printing — Jeffrey Su
Hand Model — Micah Hoang
Kongsberg Team — Craig, Leo, Megan, Dante
Custom Packaging Supply — Kevin Flanagan
Imperial Paper Co.