Nike Air Mercurial

Webinar launch event

The Nike Air Zoom Mercurial Event was hosted by Nike in collaboration with INDUSTRY, at Nike World HQ. The virtual event unveiled Nike Football’s new Mercurial lineup in advance of the 2022 World Cup.

As a member of this project, I helped create the 3D animated background as well as 2D assets for the invitations before moving on to final set production.

→ Full Broadcast

Challenge

Nike Air Zoom Mercurial boot floating against a blue sky

INDUSTRY was tasked to create an immersive virtual experience that combined live video, B-roll footage, and motion elements to showcase new technologies in Nike’s new Mercurial lineup.

Solution

“Air Bubbles” were used as a framing device to combine the ideas of Lightweight + Nike Air. This concept was integrated into both the 3D simulations for the background, as well as the 2D elements for the invitations.

Email invitations to the Air Zoom Mercurial event, set per time zone with an air bubble motif

Set Design

Broadcast set at Nike World HQ with cameras, teleprompters, and the heritage pin board

Presenters framed in front of the Mercurial heritage pin board

Designer presenting the new boot in front of the air bubble backdrop

Air Zoom Mercurial boot staged on the desk against the Fast Is in the Air wall

Crew reviewing a take beside the pin board on the studio floor

Executive Creative Director: Oved Valadez
Accounts: Taylor Dutton, Raphael Ballard
Creative Director: Jacy Weyer
Designers: Yuanyuan Su, Jake Barret, Hanson Ma, Robb Hunter, Alissa Wang
Production: Connor Limbocker, Bryan Robinson